Google launched Upgraded URLs in AdWords offering marketers and advertisers multiple benefits to edit and track the links in ads that show up on Google search results. If you don’t use tracking, there’s no difference between final URL and destination URL.
The Upgraded URLs means less time will be spent on adjusting URL tracking. In “Destination URLs” which consists of the landing page URL, that people are redirected to once they click on an ad, and the tracking section representing the tracking service. If you need to edit the tracking parameters, the ad URL will change and will be sent back to the editorial review thus will stop running during this review and all data related to the old URL will be lost.
Now in the Upgraded URL, the “Final URL” separates the Destination URL to two parts; Landing page section and Tracking Section. So if you want to update the tracking information at any level; account or campaign or ad group, your ad stats will not be affected.
The Final URL is the web address of the landing page and can include redirects but it will need to match the domain of your display URL.
Tracking Template Parameters and Custome Parameters
Under the advanced “URL Options” You can find the tracking template and the custome parameter fields.
The Tracking template includes the tracking information that will help AdWords understand how to assemble the URLs, in which you can set multiple ValueTrack parameters such as {lpurl}. Managing the URL tracking information can be done on verious levels and a shared tracking template can be used. For example, using a certain tracking template at the account level will apply across all of the URLs within that account.
Custom parameters helps you customize the information you are monitoring in addition to specifying certain values that will be inserted into URLs once an ad click is triggered. For example, to insert “12345” when a specific ad is clicked, a custom parameter is set, {_mycreative} only for this ad. Write: “mycreative” in the custom parameter field to insert 12345 whenever that ad is clicked
The URL upgrade also includes a location-tracking parameter such that advertisers can set up custome parameters to measure ad clicks based on location.
All recorded details about the ad perfomance can be reviewed in Google Analytics or any third-party analytics software. This information will help advertisers track exact information about each click on AdWords ads and will be able to understand where most traffic is coming from and which ads or keywords get the most clicks.
Destination URL is retiring and later this year, the “final URL” will become the only landing page option.
Today, Google announced the new AdWords feature. Now Advertisers can track “Website Call Conversions” or Clicks that lead to calls. Previously Google wasn’t able to track people who click on Google Ads and skim through pages then later on calls the company which is a lead derived initially from an Ad.
The new feature introduced today brings conversion tracking to a whole new level. “Website Call Conversions” will provide advertisers the ability to find out exact details like never before. When a clients click on the number or even if they call directly from their phones, advertisers will be able to associate the call conversion and the conversion value to the keyword and the ad that prompted the client. This is done through a code snippet that dynamically inserts a Google forwarding number on the advertisers website which measures the calls when a user clicks on an Ad. So companies and sales representatives will no longer have to check how their clients got their business number. Note that the new feature is only available in countries where Google forwarding numbers are available.
This move helps Google provide advertisers the power to measure the real effect of their Ads especially with the rapid increase in the Mobile Ad Market. Companies are already reporting the effectiveness of the new feature such as People’s Trust Insurance and 1000Bulbs.com. The new feature details was posted by AdWords product manager Anurag Agrawal.
If you just created a Facebook Page for your business then you might be wondering how you can also have a great number of fans on your Facebook Page.
Well here is a simple process to do that.
But first You need to know that if your just looking to have a big number of fans beside your Page’s name and not looking for actual fans, then you can go ahead and buy fake Facebook fans from fiverr. Log into fiverr.com sign up and buy 1000 fans for 5$. But as I just mentioned those are only numbers and not actual fans so don’t expect to get any leads from those.
Now lets go over the simple process of collecting what your competitor has spent years building. Email Lists and Facebook Fans Database.
Step 1. You need to install Facebook Chef Lead. It’s a data-scraping tool. I attached a link to download the full version for free:
http://www.mediafire.com/download/w2f8kioi5793qbd/FacebookLeadChef.rar
When the download is complete, click on FBLeadChef.exe and there it is!
Now this tool will connect to your Facebook Account, so for safety reasons I suggest creating a Fake FB account. Now a popup Log in page will appear: 
Add your email and password, then you will be redirected to this: ………will receive the following info: your public profile, friend list, News Feed, groups and personal description and your friends’ groups. Allow and there you go!
Your ready to use Social Lead Chef for free!
Step 2. Now open the Facebook page you want to target and copy the Name of the Facebook page only and not the entire URL: https://www.facebook.com/PageName and then paste the Page Name in the FB tool. Make sure you marked pages and not groups or events. Note that you can target groups and events too. Now click Search. You will see the page name, about section, active users, total likes and other details. Click on Passionate members, then mark include Name and Emails. Click Extract and there you go an Excel sheet with IDs, Names and Emails!
Step 3. So now you need to create a new Excel sheet, paste only the IDs collected. Save the doc and this is your Custom Audience on Facebook, so instead of paying advertising to target everyone your only gonna be targeting those who for sure are interested! Now about the emails, you can notice that all emails end up with …@facebook.com which I can bet that no one has ever checked their Facebook email address. So emailing this list before was not a successful strategy but recently Facebook has edited its Email Settings, so now all you need to do is collecting all the @facebook.com email list from the excel sheet and send them your latest offer and discounts, make sure to include your facebook page URL. Your email will be forwarded by Facebook from the …@facebook.com emails to their Actual Personal Email that they use!
Post Update:
Install the following extension on Google chrome browser: FB UID Scraper
Now choose the page or group you would like to target, search for the page name example: Social Media Tag. You have multiple options to select, click on the icon of the extension and write the name of the page: Social Media Tag and click search.
A new page will open with a list of people who liked the page. Click show form on the top right, name the file and click “Add Queue” and download the csv file including the list of users and their UID. Save the list and upload it to facebook as custom audience to retarget later.
If you’re looking for a quick solution to show up on Google, lets spare “SEO strategy” for later, It doesn’t take an expert to create Google ads, its all about the few tips and tricks you learn with years of experience. First, before even starting the campaign you should know there are ALWAYS AdWords coupons to save some money. Add your email here and there you go, 75$ free from Google! Get a coupon: http://www.google.com/ads/adwords-coupon.html
Second, KEYWORDS. Your the business owner so your the best in choosing the perfect keywords people will search for. For example, if your advertising for a SPA, write down the list of services you offer, titles first then under each title write down keywords related to it. Next, Add interactive words people would search, such as adding “Treatment” after “Facial Massage”. There are plenty of tools you can use to get ideas such as Keyword Planner by Google, https://adwords.google.com/KeywordPlanner. Now you got the keywords ready, a typical beginner mistake is using BROAD match, NEVER, unless you want to spend you budget in no time and get zero results. [Exact] match and “Phrase” match are the ideal method for actual results.
Third, What should you write in your ad? Text ads, in headlines ALWAYS write: {keyword:….headline……….} that’s a tip few advertisers use but its actually really effective. This method will help any keyword searched for to pop up in the headline which actually increase CTR (click through rate). By the way, if you’re using this method make sure to capitalize your keywords. Now for the content of your ad using Google Preview is the best tool for guaranteed results. https://adwords.google.com/d/AdPreview. This tool shows regular Google search results page with in any country. Type the keyword chosen in New York and in London (Location) check the top ads ranking 1 and use them in your ads, no need to be creative or an advertising specialist. Don’t forget, Capitalize the first letter of each word in the ad content!
Fourth, Display and destination URL, Display ad is what people will actually see, so make sure to write something relevant to your ad. usually when advertising your expecting an action from people so you can generally use: …../Contact-Us/ or …./Book-Now/, add your destination URL and your almost ready. Your destination URL should be a LANDING PAGE and not your website. You have seconds to get a lead from the ads. Add a contact form that is visible and a Call to action with few lines summarizing your services and that’s it! Add extension links for your ads, such as the phone number, places and site links which will help the ad rank first.
YOU ARE READY TO GO!