Back in April 2018, Google launched it’s first Arabic digital skills program, ‘Maharat min Google’. The free program helps Arabic speakers develop practical digital skills through an online learning platform and in-person training.
Maharat min Google in Lebanon
I was happy to deliver Google’s first in-person digital skills training in Lebanon. The training was hosted by Mercy Corps in Achrafieh last month with around 15 selected attendees. A 4-hour intensive training featured practical case studies, and interactive quizzes. The training covered 4 major topics such as growing a business on social media and digital jobs.
Who can access this program?
The program is open to any Arabic speaking individual for FREE. “Maharat min Google” aims to help youth including students and job seekers. The program also focuses on female participation as well. Google hopes to help users advance their careers in the digital industry or grow their businesses.
What will you learn?
Through the online learning platform users can access 26 core topics in digital marketing. Numerous topics included such as eCommerce, SEO, social media, SEM, & Email marketing-to name just a few. After the completion of the entire course, you will receive a certificate from Google similar to the below. 
What you’ll love?
The topics are short, practical and interactive – and of course in ARABIC!
Each video is just few minutes long with different formats. You can also read the transcripts below each video, check your progress and enroll in various topics. You will also solve case studies of local businesses like a florist shop, bakery and barber. What you will absolutely love is the interactivity of quizzes!
The easy-to-use platform is also a feature-rich platform. Certainly, after working for 3 years on online courses and online learning platforms, this is definitely an amazing achievement combining both specs.
Why should you take this course?
It is true that skills gap is a universal problem. But I’ve spoken earlier about the digital skills gap in Lebanon. Likewise, this is also the case in many other Arab countries due to the lack of quality content around digital topics in Arabic. Maharat min Google aims to change this challenge for Arabic-speaking users! Fresh graduates will be equipped with the needed digital skills in today’s workforce. Business owners as well even those in rural areas will benefit from this content.
After 2020, 90% of the jobs will require digital skills!
You can access the online courses anytime anywhere on g.co/Maharat. Future in-person training in Lebanon will be announced soon.