Google Introduces the Ability to Track “Website Call Conversions” in AdWords

Today, Google announced the new AdWords feature. Now Advertisers can track “Website Call Conversions” or Clicks that lead to calls. Previously Google wasn’t able to track people who click on Google Ads and skim through pages then later on calls the company which is a lead derived initially from an Ad.

The new feature introduced today brings conversion tracking to a whole new level. “Website Call Conversions” will provide advertisers the ability to find out exact details like never before. When a clients click on the number or even if they call directly from their phones, advertisers will be able to associate the call conversion and the conversion value to the keyword and the ad that prompted the client. This is done through a code snippet that dynamically inserts a Google forwarding number on the advertisers website which measures the calls when a user clicks on an Ad. So companies and sales representatives will no longer have to check how their clients got their business number. Note that the new feature is only available in countries where Google forwarding numbers are available.

This move helps Google provide advertisers the power to measure the real effect of their Ads especially with the rapid increase in the Mobile Ad Market. Companies are already reporting the effectiveness of the new feature such as People’s Trust Insurance and 1000Bulbs.com. The new feature details was posted by AdWords product manager Anurag Agrawal.