Today, Google announced the new AdWords feature. Now Advertisers can track “Website Call Conversions” or Clicks that lead to calls. Previously Google wasn’t able to track people who click on Google Ads and skim through pages then later on calls the company which is a lead derived initially from an Ad.
The new feature introduced today brings conversion tracking to a whole new level. “Website Call Conversions” will provide advertisers the ability to find out exact details like never before. When a clients click on the number or even if they call directly from their phones, advertisers will be able to associate the call conversion and the conversion value to the keyword and the ad that prompted the client. This is done through a code snippet that dynamically inserts a Google forwarding number on the advertisers website which measures the calls when a user clicks on an Ad. So companies and sales representatives will no longer have to check how their clients got their business number. Note that the new feature is only available in countries where Google forwarding numbers are available.
This move helps Google provide advertisers the power to measure the real effect of their Ads especially with the rapid increase in the Mobile Ad Market. Companies are already reporting the effectiveness of the new feature such as People’s Trust Insurance and 1000Bulbs.com. The new feature details was posted by AdWords product manager Anurag Agrawal.
If you just created a Facebook Page for your business then you might be wondering how you can also have a great number of fans on your Facebook Page.
Well here is a simple process to do that.
But first You need to know that if your just looking to have a big number of fans beside your Page’s name and not looking for actual fans, then you can go ahead and buy fake Facebook fans from fiverr. Log into fiverr.com sign up and buy 1000 fans for 5$. But as I just mentioned those are only numbers and not actual fans so don’t expect to get any leads from those.
Now lets go over the simple process of collecting what your competitor has spent years building. Email Lists and Facebook Fans Database.
Step 1. You need to install Facebook Chef Lead. It’s a data-scraping tool. I attached a link to download the full version for free:
http://www.mediafire.com/download/w2f8kioi5793qbd/FacebookLeadChef.rar
When the download is complete, click on FBLeadChef.exe and there it is!
Now this tool will connect to your Facebook Account, so for safety reasons I suggest creating a Fake FB account. Now a popup Log in page will appear: 
Add your email and password, then you will be redirected to this: ………will receive the following info: your public profile, friend list, News Feed, groups and personal description and your friends’ groups. Allow and there you go!
Your ready to use Social Lead Chef for free!
Step 2. Now open the Facebook page you want to target and copy the Name of the Facebook page only and not the entire URL: https://www.facebook.com/PageName and then paste the Page Name in the FB tool. Make sure you marked pages and not groups or events. Note that you can target groups and events too. Now click Search. You will see the page name, about section, active users, total likes and other details. Click on Passionate members, then mark include Name and Emails. Click Extract and there you go an Excel sheet with IDs, Names and Emails!
Step 3. So now you need to create a new Excel sheet, paste only the IDs collected. Save the doc and this is your Custom Audience on Facebook, so instead of paying advertising to target everyone your only gonna be targeting those who for sure are interested! Now about the emails, you can notice that all emails end up with …@facebook.com which I can bet that no one has ever checked their Facebook email address. So emailing this list before was not a successful strategy but recently Facebook has edited its Email Settings, so now all you need to do is collecting all the @facebook.com email list from the excel sheet and send them your latest offer and discounts, make sure to include your facebook page URL. Your email will be forwarded by Facebook from the …@facebook.com emails to their Actual Personal Email that they use!
Post Update:
Install the following extension on Google chrome browser: FB UID Scraper
Now choose the page or group you would like to target, search for the page name example: Social Media Tag. You have multiple options to select, click on the icon of the extension and write the name of the page: Social Media Tag and click search.
A new page will open with a list of people who liked the page. Click show form on the top right, name the file and click “Add Queue” and download the csv file including the list of users and their UID. Save the list and upload it to facebook as custom audience to retarget later.
If you’re looking for a quick solution to show up on Google, lets spare “SEO strategy” for later, It doesn’t take an expert to create Google ads, its all about the few tips and tricks you learn with years of experience. First, before even starting the campaign you should know there are ALWAYS AdWords coupons to save some money. Add your email here and there you go, 75$ free from Google! Get a coupon: http://www.google.com/ads/adwords-coupon.html
Second, KEYWORDS. Your the business owner so your the best in choosing the perfect keywords people will search for. For example, if your advertising for a SPA, write down the list of services you offer, titles first then under each title write down keywords related to it. Next, Add interactive words people would search, such as adding “Treatment” after “Facial Massage”. There are plenty of tools you can use to get ideas such as Keyword Planner by Google, https://adwords.google.com/KeywordPlanner. Now you got the keywords ready, a typical beginner mistake is using BROAD match, NEVER, unless you want to spend you budget in no time and get zero results. [Exact] match and “Phrase” match are the ideal method for actual results.
Third, What should you write in your ad? Text ads, in headlines ALWAYS write: {keyword:….headline……….} that’s a tip few advertisers use but its actually really effective. This method will help any keyword searched for to pop up in the headline which actually increase CTR (click through rate). By the way, if you’re using this method make sure to capitalize your keywords. Now for the content of your ad using Google Preview is the best tool for guaranteed results. https://adwords.google.com/d/AdPreview. This tool shows regular Google search results page with in any country. Type the keyword chosen in New York and in London (Location) check the top ads ranking 1 and use them in your ads, no need to be creative or an advertising specialist. Don’t forget, Capitalize the first letter of each word in the ad content!
Fourth, Display and destination URL, Display ad is what people will actually see, so make sure to write something relevant to your ad. usually when advertising your expecting an action from people so you can generally use: …../Contact-Us/ or …./Book-Now/, add your destination URL and your almost ready. Your destination URL should be a LANDING PAGE and not your website. You have seconds to get a lead from the ads. Add a contact form that is visible and a Call to action with few lines summarizing your services and that’s it! Add extension links for your ads, such as the phone number, places and site links which will help the ad rank first.
YOU ARE READY TO GO!
Yesterday, Facebook released a video explaining how ads targeting will change. Jake Brill, product manager talks about the need to reach ads that are relevant to people’s interests in products or services. Previously, Facebook ads were based on the people’s activity on Facebook. Today, information will be gathered from the websites and apps people check and relevant ads will be shown on their Facebook accordingly. For example, if you are looking to buy a new cellphone, you will be searching for a cellphone’s qualifications and peoples feedback, Facebook in return will show you ads of cellphone brands or accessories.
Beside FB will be introducing a new tool which is Ad preferences. This tool will grant people control over the ads they see on FB. For example, it will explain why you are seeing a certian ad, lets you add and remove interests that Facebook used to show you this ad.
This tool will be available to people who reside in the US in the next few weeks, and hopefully will expand globally in the coming months.
If your checking a Facebook page with the new layout, then you are definitely wondering where this came from! Get Updates from……in your News Feed
If you haven’t liked the page, a white Like strip will show up as you scroll down the Facebook page! Don’t Worry, once you close it, it won’t be showing up again! It’s one of the best features of the new layout page surprises!
All pages will be updated to the new layout gradually. Page admins keep checking the admin panel for a notice to join the wait-list, Reserve your spot and expect the change!
Other changes you will notice is the new page dimensions, a “More” drop down menu within the Facebook tabs, more insights within the admin panel and much more!